What Channel Is The Hall Of Fame Football Game On Market Your Football Program

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Market Your Football Program

Building a quality soccer program is like building a business or building a house. Before building the house, you must have a solid foundation. When building your soccer program, the foundation of your program starts with the community. The great support of the community will help your program overcome its ups and downs.

1) Get involved in your community

Get involved in non-soccer related things. Before you can ask for community support, people need to know who you are and what you are about outside of your win-loss record. There are numerous opportunities for you and your staff to work in the community. Talk at the Rotary Club. Volunteer with Habitat for Humanity. Host a summer reading program with your players reading to elementary school children.

2) Establish a partner program

Establish working relationships with local businesses where both your program and the businesses benefit. Generally, these are fundraising opportunities with local businesses. In return, provide team clothing or access to team events and access to fan-based events.

Have a local business sponsor a contest to be held at halftime or during your football games. Pregame parties sponsored by local businesses (radio stations are great) are another idea.

All trainers must have a weekly radio show broadcast from a local restaurant. The restaurant gets a lot of exposure and more business on show nights. Coaches can talk about their programs and the community. Everyone wins.

3) Access your program history

Whether a coach has been at a school for one day or ten years, they should take care to understand the history behind their school’s soccer program. With that knowledge, coaches can use that track record to their advantage. Schedule hangout weekends, especially for those teams that have been very successful. Establish a Hall of Fame, contact any “famous” alumni, honor college football players in the program. Leveraging a program’s past helps build community support and fundraising efforts.

4) Be creative

Regardless of what a coach does, they need to be as creative as possible to build the foundation of the program. Make small changes to existing events or come up with new ones of your own. Create an Honorary Coach program where a local business sponsors a person from the community to be a coach on the sidelines of a game (or a quarter or half of a game). Any ideas a trainer can have to help build community support are worth it.

If a trainer does it correctly, building community support will lay the foundation for a successful program. Using your community’s resources is a win for everyone involved: the community, local businesses, and most importantly for the coaches, the soccer program.

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